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TriART Residence
Full marketing support for a premium residential development
ЖК «ТриАРТ Резиденс» (TriART Residence) by Leader Group — club-house residential complex, Kaliningrad
The Challenge
- Launch a premium 'club house' development with a brand and online presence that match its positioning.
- Present the complex — architecture, apartment layouts, infrastructure and pricing — through one polished website that turns interest into enquiries.
- Run advertising that reaches the right buyers while keeping spend accountable to results.
- Capture and structure every enquiry so the sales team works leads consistently instead of losing them.
Our Approach
- Branding — a refined visual identity and messaging system befitting a premium club-house development.
- Website creation — a modern, conversion-focused site (domtriart.ru) presenting the project, apartment selection, layouts and infrastructure, with clear paths to enquire and download the brochure.
- Advertising & lead generation — targeted campaigns driving qualified buyer enquiries, managed against performance.
- CRM setup — a sales/CRM pipeline that receives website leads and structures the follow-up process.
Services Provided
Branding & identityWebsite creationPaid advertising & lead generationCRM setupMarketing strategy & budget management
The Result
Acted as the development's marketing partner — branding, website, advertising and CRM running as one connected system, so the project's presentation, ad spend and lead handling stay aligned as it sells.