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Troika RED
Full marketing support for a real estate developer
Troika RED (Тройка РЭД) — residential developer, Moscow region
The Challenge
- Run the developer's entire marketing function as one partner, rather than stitching together separate agencies for brand, web and campaigns.
- Give a multi-project developer consistent branding and a clear marketing plan across its residential complexes.
- Keep advertising spend accountable — managed against results rather than left to run.
- Connect the website and sales pipeline so leads are captured and worked, not lost.
Our Approach
- Branding — a consistent visual identity and messaging system applied across the developer's projects.
- Marketing strategy & planning — a structured plan covering channels, audiences and campaign calendar.
- Marketing budget management — media spend planned, allocated and optimised against performance.
- Website creation — a modern, conversion-focused site presenting the projects and capturing enquiries.
- CRM creation — a sales/CRM setup that receives website leads and structures the follow-up process.
Services Provided
Branding & identityMarketing strategy & planningMarketing budget managementWebsite creationCRM creationLead capture & funnel setup
The Result
Acted as the developer's single marketing partner — one team running branding, strategy, budget, website and CRM as one connected system, so marketing spend, presentation and lead handling stay aligned across every project.