Troika RED
Full marketing support for a real estate developer
Troika RED (ООО «Тройка РЭД») — residential developer, Moscow
About the Client
3-RED (Тройка РЭД) is a residential developer operating since 2012, building across Moscow, the Moscow region (Lyubertsy, the Leninsky district, Kraskovo, Tomilino) and Yaroslavl.
The company has delivered around ten residential complexes — including Vidny Bereg, Oblaka, Dabl, Rezidentsiya May, Serdtse Yaroslavlya, Novokraskovo and Dom na Barvikhinskoy (2020–2024) — with active projects such as Novotomilino, Vidny Bereg 2.0 and Svetly.
Its work has been recognised at the Move Realty Awards and the PROESTATE & TOBY Awards, and every complex is built to the developer's unified "I LIKE" quality standard.
The Challenge
- Run the developer's entire marketing function as one partner, rather than stitching together separate agencies for brand, web and campaigns.
- Give a multi-project developer consistent branding and a clear marketing plan across its residential complexes.
- Keep advertising spend accountable — managed against results rather than left to run.
- Connect the website and sales pipeline so leads are captured and worked, not lost.
Our Approach
- Branding — a consistent visual identity and messaging system applied across the developer's projects.
- Marketing strategy & planning — a structured plan covering channels, audiences and campaign calendar.
- Marketing budget management — media spend planned, allocated and optimised against performance.
- Website creation — a modern, conversion-focused site presenting the projects and capturing enquiries.
- CRM creation — a sales/CRM setup that receives website leads and structures the follow-up process.
Services Provided
The Result
Acted as the developer's single marketing partner — one team running branding, strategy, budget, website and CRM as one connected system, so marketing spend, presentation and lead handling stay aligned across every project.