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SyncroSfera
CRM Marketing & Lifecycle Automation on Bitrix24
SyncroSfera — hotel, fitness lab, physio clinic & restaurant ecosystem (Alicante, Spain)
About the Client
SyncroSfera is a sport & spa health-hotel ecosystem in Pedreguer on Spain's Costa Blanca (near Denia and Jávea), bringing a hotel, the SyncroLab training centre, a physiotherapy & recovery clinic, pools, spa and the El Balcón de la Sella restaurant together under one brand.
The Challenge
- Build a full CRM-marketing function from the ground up, with Bitrix24 as the single core for customer data, analytics and communications.
- Unify fragmented customer data spread across four business units and their separate systems: Sfera Hotel (Mews PMS), SyncroLab (Virtuagym / FlyBy), the physiotherapy & rehabilitation clinic (NubiMed), and the Balcón de la Sella restaurant (EasyTable + POS).
- Implement retention, reactivation and lifetime-value logic to grow repeat visits and sales across every unit.
- Give a multilingual team clean, English-language CRM documentation to collaborate on.
Our Approach
- Phase 1 — Diagnostics: audited the existing Bitrix24 setup (funnels, statuses, fields, automation), mapped every data source (PMS, POS, medical and fitness systems), validated data quality, and prioritised business units into a staged CRM roadmap.
- Phase 2 — Architecture: designed a unified client segmentation model, defined core customer-lifecycle statuses, and structured a Customer 360° profile across the available data.
- Phase 3 — Automation & growth: built trigger-based CRM scenarios, retention and reactivation strategies, and LTV / repeat-visit analytics per business unit — continuously optimised from campaign data.
- Designed Client Journey Maps and CRM communication logic across Email (priority), SMS and WhatsApp, with all message copy approved by the business before launch.
Services Provided
Bitrix24 CRM audit & data-source mappingCRM roadmap with staged prioritiesUnified customer segmentation modelCustomer 360° profile & lifecycle statusesClient Journey Map designTrigger-based automation (Email, SMS, WhatsApp)Retention & reactivation strategiesLTV & repeat-visit analytics per business unitCRM reporting (open rate, CTR, conversion, engagement)
The Result
Established a unified CRM foundation on Bitrix24 across the whole SyncroSfera ecosystem — connecting four business units into one Customer 360° view, with lifecycle automation, retention and reactivation scenarios and per-unit LTV reporting built to grow repeat visits and long-term customer value.