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SyncroSfera
CRM Marketing & Lifecycle Automation
Multi-sector: hospitality, training, wellness, clinic & restaurant services
The Challenge
SyncroSfera needed to unify customer data from multiple business units (Sfera Hotel, SyncroLab, Clinic, Balcón de la Sella) into a functional CRM structure — to enhance retention, reactivate dormant clients, and boost customer lifetime value.
Our Approach
Implemented Bitrix24 CRM with integrations from Mews, Virtuagym FlyBy, Nubimed and Easy Table — including data mapping, segmentation, Customer 360 logic, and lifecycle automation across email, WhatsApp and SMS.
Services Provided
CRM audit and baseline setupCustomer data mapping and segmentationCustomer 360 logic and duplicate reductionLifecycle communication planningAutomation flows (Email, WhatsApp, SMS)Reporting structure and KPI monitoring
The Result
Established a structured CRM foundation designed to support higher repeat visits, stronger reactivation rates, better database quality, improved engagement, and long-term LTV growth.